SAMENTA and Trinity42 Partner for Digitalisation and Dream Trips

Joining Forces To Transform Digitalisation

Digitalisation can enhance Malaysian SMEs in the global market

Malaysia’s esteemed Small and Medium Enterprises Association (SAMENTA) has forged a strategic alliance with Trinity42, a leading comprehensive digital marketing solutions provider and a key channel sales partner of, the world-renowned global business-to-business (B2B) e-commerce platform.

This alliance promises to chart the course for a groundbreaking Digitalisation Roadmap and a tailor-made dream trip, representing a significant milestone in the journeys of both parties.

Dream Trips To Hangzhou, China

Alibaba Group Corporate Campus at Xixi, Hangzhou, China (Photo credits to

As part of this collaborative effort, SAMENTA is thrilled to unveil the Dream Trip series exclusively for its members. These meticulously crafted journeys will transport participants to Hangzhou, China, where they will engage with representatives and gain invaluable insights to shape their export strategy.

These trips guarantee unforgettable experiences and unparalleled networking opportunities. The first two trips will occur within the next few months, with more details forthcoming.

Christopher Ng, Group CEO of Trinity42, expressed his enthusiasm: “As the pioneer channel partner of for over 14 years, our mission is to empower SMEs to venture into the global marketplace through Digital Global Trade Solutions. With this strategic collaboration, we are propelling Malaysian SMEs into the global arena.”

Memorable MOU Signing Event

SAMENTA is the oldest SME association in Malaysia

To mark the official commencement of this collaboration, an MOU signing ceremony was held at Bangsar South recently, coinciding with the Trinity42 x online export seminar.

This momentous occasion featured representatives from Trinity42 and SAMENTA, with playing a pivotal supporting role.

SAMENTA invites its esteemed members to participate in the seminar, where they can discover the keys to establishing a thriving international digital export business through e-commerce. This initiative further solidifies the bond between SAMENTA and its members.

Edwin Ng, the Chairman of SAMENTA, Central Region, remarked, “SAMENTA is wholeheartedly backing the MADANI Economy Framework, focusing on the digitalisation of Malaysian SMEs. We are honoured to elevate Malaysian SMEs to the global stage.”

Fostering Partnership and Inspiring Growth

The MoU signing between Timothy Liew, SAMENTA Deputy Chairman (Left) and Christopher Ng, Group CEO of Trinity42 (Right)

The primary objective of this event is to underscore the robust partnership between SAMENTA and Trinity42, formerly known as Panpages, a steadfast channel partner of in Malaysia since 2009.

Additionally, this event aims to inspire new members to join and existing members to secure their spots for upcoming dream trips, promising extraordinary experiences.

The collaboration between SAMENTA and Trinity42 underscores their dedication to innovation and excellence in the industry.

Roger Luo, Head of Southeast Asia at, expressed his excitement, “We are thrilled about the alliance between SAMENTA and Trinity42. With Trinity42’s longstanding partnership in Malaysia and SAMENTA’s status as a hub for Malaysian SMEs, this collaboration will expand’s outreach to small businesses and reinforce our commitment to driving their digital transformation. We eagerly anticipate the MOU signing and hosting SAMENTA members on the upcoming Dream Trips.”

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