Show of True Strength – Powered by Optimum Nutrition
As we know, Malaysia is well known for its food whereby it’s available 24/7. Our lives today are a balancing act between relationships, parental duties, social lives, academic pursuits and most of all, our careers.
In reality there are no wishing wells or magic mirrors to wish for good health instantly. It will be great if we can even find time to eat properly and nutritiously while still having time to exercise! In office, we spend a lot of time sitting and not moving much which resulting in our metabolic rate and blood circulation slowdown. Additional to that, we also suffer from stiff neck and shoulders as well as chronic lower back pain.
Shockingly, 48% of Malaysians are obsessed which makes us the highest amongst ASEAN countries! Apart from that, we ARE:
- 1 in South East Asia for obesity and diabetes;(1 in every 5 adults aged 30 and above have diabetes which totals to 2.6 million adults)
- From the total population, 17.7 per cent of the population are categorized as obese while those categorized as overweight make up 30 per cent.
- The obesity rate has increased drastically from 4.4 per cent in 1996 to 17.7 per cent in 2015.
- Diabetes shows an increase from 11.6 per cent of the population affected in 1996 to 17.5 per cent in 2015
- 8 in the world in sugar consumption; (26 teaspoons a day)
Inspiring Malaysians through nationwide campaigns
In conjunction with Hari Sukan Negara, Optimum Nutrition is collaborating with our Minister of Youth & Sports Affair, as one of the partners for FitMalaysia Campaign which encourage, promote and drive Malaysians towards a healthier lifestyle.
This campaign called Show of True Strength includes a series of fun, exciting, engaging mobile fitness challenges over a period of 30 days in multiple locations to educate and inspire the public on the importance of a healthier lifestyle.
The Top 100 performers during the challenge will be invited to take part in the finale to determine Malaysia’s Show of True Strength champion!
Optimum Nutrition’s 100 Percent Whey Gold Standard
This protein powder is derived from milk sources and used as a dietary supplement to facilitate muscular recovery. The protein powder comes in a variety of flavors:
- Banana Cream
- Caramel Toffee Fudge
- Chocolate Malt
- Chocolate Mint
- Cookies and Cream
- Double Rich Chocolate
- French Vanilla Cream
- Extreme Milk Chocolate
- Mocha Cappuccino
- Rocky Road
- Delicious Strawberry
- Strawberry Banana
- Vanilla Ice Cream
- Tropical Punch
Optimum Nutrition (ON) is one of the most highly regarded sports nutrition brands in the world and celebrates its 30th Anniversary this year! The brand’s full range of protein, pre-workout and general health products are continually being updated and reformulated through an innovation platform that is unparalleled within the industry.