MAGGI® Impacted Over 3,500 Participants Through Its Women Empowerment Programme

The official rollout of Program Mentor Wanita Cukup Berani MAGGI® 2023

MAGGI® has announced the third edition of its Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM) in collaboration with Google, Meta, and TikTok.

This upskilling workshop for women and small business owners focuses on content creation for social media, personal growth, and food business growth. The program has impacted over 3,500 women nationwide since 2020.

At the launch event, YB Dato’ Sri Nancy Shukri, Minister of Women, Family, and Community Development (KPWKM), said, “This year’s International Women’s Day theme, #EmbraceEquity, aligns with our ministry’s goal of promoting women’s active participation in the workforce. Upskilling women and marginalised communities with digital skills will provide new income opportunities, narrowing the gender equality gap. Gender equality requires the involvement, cooperation and support of various stakeholders. We’re pleased to be part of this encouraging collaboration between the private and public sectors. MAGGI® will work with the Ministry on grassroots community outreach with a key focus on the B40 community, offering upskilling workshops and engagement sessions to help them tap into the digital economy.”

Nestlé has been observing International Women’s Day for several years, considering it a significant occasion to honour the accomplishments of women worldwide.

Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad said “We recognise the progress made in the journey so far, while we renew our commitment to continue making positive changes towards building diversity, equity and inclusivity in Malaysia, for women and for all. With the advent of digitalisation, Nestlé and MAGGI® are embracing gender equity by upskilling and empowering women in the digital age, whilst building their confidence and helping them elevate their food businesses.”

Social media influencers and content creators have become increasingly important in a brand’s outreach due to the surge of social media and the expansion of the digital landscape.

In Malaysia, there is a significant potential for women to create a stable income from food-related content and enhance their food businesses with digital skills and expertise.

MAGGI® is partnering with prominent digital leaders such as Google, Meta, and TikTok to take its Program Mentor Wanita Cukup Berani MAGGI® to new heights.

The Bengkel Online Wanita Cukup Berani MAGGI® for this year features a fresh online module that caters to participants who desire to embark on their journey as food-based content creators, whether as individual content creators or business owners.

In addition, participants have the opportunity to join a Masterclass: Food Influencer and Content Creator with MAGGI®, where industry experts from Google, Meta, and TikTok will provide guidance, advice, and share best practices on content creation.

Successful influencers will also share their stories to inspire the participants. After a meticulous selection process, MAGGI® will select 21 winners to join an exclusive mentorship program to become food content creators and receive a contract with MAGGI®.

Geetha Balakrishna, Business Executive Officer of MAGGI® of Nestlé (Malaysia) Berhad said “As we progress along to support women in their upskilling journey, it is important to remind all that we must always strive for progress and make a difference, no matter how small. So we should constantly ask ourselves, ‘Apa perubahan anda hari ini?’ (‘What changes did you make today?’). We are confident that through the Program Mentor Wanita Cukup Berani MAGGI®, we can continue to encourage women to make a positive change as aligned with MAGGI® CukupRasa’s ‘Tak Kenal, Tak Cinta’ (‘Never Try, Never Know’) spirit.”

For more information about the Program Mentor Wanita Cukup Berani MAGGI® 2023, please check out their website.