Lis Affair

Launching Roborock New S8 Series

The Ultra-Intelligence Home Robotics S8 Series

Roborock team, along with their partners from Lazada, Shopee and Tiktok. Also in attendance were Daphne Iking and Adam Lobo.

Roborock, a company known for developing highly intelligent home robotics that is designed to make life easier, has introduced its latest product line, the Roborock S8 Series, in Malaysia.

The brand has chosen to coincide the launch with the upcoming Raya festivity and aims to enhance its position in the market with this new line of products.

“When Roborock first launched in Malaysia in 2019, our goal was to provide a convenient solution for those who spend a lot of time at home and need a product that helps them free up their hands and reduce the amount of cleaning they have to do,” said Mr Elvis Wang, Overseas Sales Director of Roborock.

“We expect the industry to continue to flourish in the coming years, driven by increasing urbanization, rising disposable incomes, and the growing trend toward smart homes. As a brand that offers affordable luxury vacuum cleaner products, we will continue to consider our price points, promote consumer awareness, and provide customer service that is more than satisfactory. With the introduction of the S8 series, which is another truly revolutionary product from Roborock, it will undoubtedly offer even more functionality and capabilities. I have no qualms that we can offer a product that can compete with other international brands,” added Mr Elvis Wang.

Roborock has established itself as a prominent player in Malaysia over the course of nearly five years. Its outstanding functionality and performance have contributed to its position as one of the most popular products in the Malaysian market.

“We are confident about our market growth in Malaysia because we know the demand for our products. We are grateful to our partners Lazada, Shopee, and TikTok as they are key e-commerce platforms that have enabled us to grow our sales exponentially. This year, we plan to open our own retail store to provide customers with a more complete shopping experience. We look forward to expanding our key business strategies to tap into the Malaysian market,” said Ms Joan Hu, Asia-Pacific Director of Roborock.

Roborock’s commitment to quality and customer satisfaction has helped the brand build a loyal customer base. The company consistently receives positive reviews for its products’ cleaning performance, user-friendliness, and durability.

Its products are known for their advanced features such as:
– mapping technology: which enables the robots to navigate efficiently and clean effectively
– smart home integration: this allows users to control the robots using voice commands or through a mobile app.

Roborock has expanded its product line beyond robot vacuum cleaners, with the introduction of products such as robot mops and air purifiers. This diversification demonstrates the brand’s focus on providing solutions for various household needs and positions them as a comprehensive provider of home robotics.

This year, the company enlisted the participation of Malaysian celebrities Daphne Iking and Adam Lobo, who shared their personal experiences using the product.

Daphne is someone who manages a busy household with children, Daphne Iking emphasized how Roborock’s products simplify cleaning tasks and make it easier to maintain a clean home, especially when returning from work.

“Roborock’s advanced cleaning technology ensures that every corner of your home is thoroughly cleaned, leaving you with a fresh and healthy living space. This is especially important during festive seasons like Hari Raya when families come together to celebrate. With Roborock, Malaysian families will have to spend less time cleaning and more time enjoying the holidays with family. Thanks to its efficiency and effectiveness, Roborock gives families more time together,” said Mr Henry Zhu, Overseas GTM Director of Roborock.

Over the years, the company has introduced the Roborock S5, Roborock S6, and Roborock S7 to the Malaysian market. This year, the brand is set to raise the bar with the Roborock S8 series, which boasts enhanced suction power and dual roller brushes.

The series is available in three models:
– Roborock S8 Pro Ultra
The new RockDock Ultra system incorporates several advanced functionalities, including automated mop cleaning, dust disposal, and refill mechanisms, as well as self-cleaning capabilities. Additionally, the system’s warm air drying feature effectively prevents the growth of mould and the development of unpleasant odours on both the mop pad and the dock.

– Roborock S8+
Elevate your cleaning routine with our cutting-edge technology, featuring the DuoRoller Brush and VibraRise Mopping system, and complemented by the RockDock Plus. Experience the future of smart cleaning, where efficiency and convenience come together in one powerful package.

– Roborock S8
Experience the ultimate in smart cleaning with our latest technology, featuring the advanced DuoRoller Brush and VibraRise Mopping system. With Reactive AI and 3D structured light, potential obstacles are detected and cleared, ensuring a seamless and effortless cleaning experience. This powerful combination of efficiency, convenience, and safety is the future of cleaning.

The S8 Pro Ultra and S8+ models come equipped with the VibraRise 2.0 Mopping System, capable of vibrating at an impressive 3,000 times per minute to effectively remove stubborn stains from floors. The S8 Pro Ultra goes even further, offering two vibration modes for optimal cleaning results.

In addition, the latest models boast a new system with two rubber roller brushes, a significant upgrade from previous Roborock models which only had a single brush. The dual brush system enhances dirt pickup and is especially beneficial for households with pets that shed.

Another convenient feature of the S8 Pro Ultra is its automatic 6 mm raise of the dual brush system when in mopping mode and returning to the docking station. This helps prevent cross-contamination and ensures a hygienic cleaning process.

The entire Roborock S8 series, consisting of three models, boasts an impressive increase in suction power to 6,000Pa, resulting in exceptional cleaning performance. These top-of-the-line Roborock models are a fantastic choice for those seeking a high-quality cleaning solution for their home.

The Roborock S8 series will be available at:
– AiHome stores in – IOI City Mall, One Utama, Mid Valley Megamall, Setapak Central Mall, Sunway Velocity.
– iGadgets Pavilion Bukit Jalil.
– Lazada.
– Shopee.

For more information about Roborock, please visit their website and Facebook.

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