Creating A Strong Brand Impact With Art
Creating A Strong Brand Impact With Art
Is it possible by creating a strong brand impact with art? Companies may elevate their brand using Art Marketing to create a strong presence.
Shiyu Serah uses her magical touch of art to transform brands to make a stronger impact on businesses’ target audiences. This is called Art Marketing.
In Art Marketing, Serah uses her talent in the creative arts to give a company’s brand a breath of fresh air, whether it is for rebranding, campaigns or even as unique ideas for a brand’s Corporate Social Responsibility (CSR) initiatives.
Serah wants to do more than create art and make it an aesthetic piece and hung in someone’s home or an art gallery.
“There was a saying that goes, ‘one man’s junk is another man’s treasure’. For me, I can create one of a kind art pieces using daily and unwanted items. I want to be able to present my art beyond aesthetics and using it to represent a voice or for a cause. With the goals of Art Marketing, my ultimate aim is to create exceptional impact for the brand through my art to leave a long-lasting and positive impression among their target audience,” shares Serah, her eyes glimmered with excitement.
Combining Art And Brand
In one of Serah’s projects, she collaborated with Angie Jewels & Co whereby Serah placed both a handcrafted necklace and a pair of earrings onto her painting of an elegant lady.
The art, which Serah helped to create a unique story for the jeweller, garnered much enthusiasm and interest among potential clients for Angie Jewels & Co.
Another successful project that Serah completed was a stunning painting Red Auspicious Ox, using Arissto’s coffee. The collaboration caught the public’s attention via various social media channels, which created publicity and generated potential leads for the brand.
“This is one of the many marketing strategies that I can implement for brands who are interested to incorporate art into their campaigns. This can be turned into unique selling points for companies who wish to make an impact on their audiences and leave them with deep memories,” Serah enthuses.
“There are many talented artists out there, and they excel in their niche. Art Marketing is my niche, and I want to be able to help brands elevate their presence, both offline and online, to another level,” Serah says. “At the end of the day, I want my art to be versatile while making an impact on those around me.”
The idea of using her talent and infused it with Art Marketing stemmed from her need to stand out as an artist, and she always believes that she can make a difference in unconventional ways.
The Making Of Artpreneur Shiyu Serah
Shiyu Serah has developed an interest in drawing by the tender age of three. Her inspiration came from her mother, who was a housewife but loves to draw.
Her passion for art grew and leading her to be a full-fledged artist by profession. Serah’s journey as an artist wasn’t a bed of roses as she suffered from temporary blindness after a hard object hit her eye during work. It wasn’t easy for her as she battled this suffering alone.
Serah was unable to open her eyes for 6 months which lead to depression. However, she fights on and managed to regain her vision which made her appreciates the colourful world again.
This rekindled her passion for art and that’s when she started to capture them into her mesmerising art pieces. “Making art calms and heals me, and I am glad that I have found my joy again after those excruciating months.”
Her art mainly centred on nature and animalism, and then she began to evolve to do more than just acrylic painting – transforming everyday products into stunning masterpieces. Each of her masterpieces carries a story and she hopes that these stories will inspire the audience as well as for generations to come.
Serah aims to be an influential artist who inspires creativity among budding artists and anyone who has an interest in the arts. That became her motivation to further push the boundaries of her talents and skills. Her company, Windsly Designs was established in 2015. It is essentially a branding and marketing company that has helped many brands in making a mark in their respective market.
Their services also include brand strategy and planning effective marketing processes for companies who wish to take their brand a notch higher. In 2019, Serah moved to Singapore where she established Serah Arttire. She conducted an array of workshops on painting and art therapy. The establishment also became a platform where artists collaborate and conduct workshops.