Amway Launched A Nationwide Weight-Management Programme That Emphasises Gut Health

Gut Reset-Weight Management By AMWAY

Due to the ecosystem in our gut, it is referred to as the 2nd brain

Amway (Malaysia) Holdings Berhad (“AMWAY Malaysia”) has committed to stepping up its efforts to combat non-communicable diseases (NCDs), emphasising weight management.  The brand launched the “Gut Reset-Weight Management” educational and awareness campaign across the country.

This is consistent with AMWAY Malaysia’s efforts to support Malaysia’s focus on preventive healthcare as the rising prevalence of NCDs is putting more strain on the country’s health system and costing more than RM9.65 billion annually in healthcare.

Many Malaysians are suffering from:
– High blood pressure.
– High cholesterol.
– Obesity.

The National Health and Morbidity Survey (NHMS) 2019 estimates that 1.7 million Malaysians have three main cardiovascular disease risk factors, whereas 3.4 million have just two significant risk factors.

The NHMS also revealed that over half of Malaysian adults are either overweight or obese and:
– 1 in 5 have diabetes.
– 1 in 3 have hypertension.
– 2 in 5 have high cholesterol.

AMWAY Malaysia’s Managing Director, Mr Michael Jonathan Duong said, “In response to our government’s strategy to support the fight against non-communicable diseases, AMWAY, as a leading health and wellness company, recognizes the critical role of the private sector in addressing our national health concerns. With this in mind, AMWAY Malaysia is stepping up efforts to provide healthier lifestyle products and solutions through the “Gut Reset-Weight Management” educational and awareness campaign, with the aim of encouraging Malaysians to adopt a healthy lifestyle to avoid the risks of non-communicable diseases.”

NutriliteTM, AMWAY’s leading brand, provides a selection of dietary and nutritional supplements that enhance general wellness. A healthy gut is a key component of the “Gut Reset-Weight Management” programme since it is a necessary step towards a long-term healthy weight.

The campaign will contain a customised approach for managing nutritional and weight needs, which includes a change in lifestyle, exercise, and a balanced diet as well as supplements.

The program’s goal is to give participants access to the daily nutrients and fibre they need to maintain a healthy weight. A personal health check is also available through the programme thanks to an exclusive agreement with Innoquest Pathology, a renowned diagnostic business in Malaysia for more than 30 years.

This year marks a significant turning point for AMWAY Malaysia with the introduction of the “Gut Reset-Weight Management” campaign, which will further solidify NutriliteTM’s long-standing reputation as a leading global brand.

Within its 6 Pillars of Emphasis for 2023, known as the “BIG HEALTH” campaign, AMWAY Malaysia has identified tackling NCDs as one of its primary thrusts.

Additionally, AMWAY Malaysia will keep providing product solutions that are technology-infused and rely on reliable research as customers’ attention turns more and more to health and wellness in order to encourage a healthy way of life for Malaysians.

Mike Duong, Managing Director of AMWAY Malaysia delivered his speech at the “Gut Reset-Weight Management” media briefing

The development of a more sustainable entrepreneurship model to support Amway Business Owners (ABOs), who will fuel the Group’s business growth, is AMWAY Malaysia’s second objective for 2023.

“One of the most important aspects of our business is to sustain and grow our AMWAY entrepreneurs. We strive to support our Amway Business Owners in their entrepreneurial journey towards generating sustainable income and creating value through mutually beneficial partnerships by helping them discover their full potential and achieve their goals. With over 400,000 ABOs within our network, we continuously focus on ABO-centric programmes and incentives, as we journey together towards AMWAY Malaysia’s 50th-anniversary vision to be one of the leading health and wellness companies in Malaysia by 2026,” Duong said.

In the fiscal year that concluded on December 31, 2022 (FY2022), AMWAY Malaysia reported revenue that set a new high at RM1,514.8 million, an increase of 1.9% from RM1,485.9 million in the prior fiscal year.

Sales rose mostly as a result of the Lead with Nutrition initiative’s strong demand for personal care and health items. While this was going on, its net profit soared by a stunning 109% to RM76.88 million from RM36.78 million in FY2021.

“AMWAY Malaysia has never been stronger, and we are certainly looking forward to building a profitable, sustainable future,” Duong concluded.

For more information about AMWAY, please check out their website and Facebook.

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