What Is Content (Marketing)?

 

Content plays a crucial role in our society now, especially on digital channels. What is content marketing and why is it important?

Content (marketing) is whereby organizations and brands share their messages using blogs, postings on social media, video, infographics, etc.

However, these messages do not include sales or promotional pitch about themselves. It is an educational, sharing and beneficial method which is to reach their targeted audiences.

One of the best methods to explain what is content marketing are tutorial videos such as:

• Any DIY videos.
• Cooking or baking videos.
• Lifehack videos.
• How to have better communication with anyone.
• Where is the best burger in Kuala Lumpur?
• How to win customers with words?
• How many people are using social media?

These content are not selling their brands, personality, product or services. They are sharing details what the public and their targeted audiences are looking for.

Why Content (Marketing) Is Important?

Why are we reading the news, actively on social media and sharing info on digital sites?

Previously, we have shared 5 ways to build relationships and trust for successful business collaboration.

Good content will attract people to your digital site. As you or your brand actively share valuable, genuine content, it shows you are professional and trustworthy.

Once you have created your content and post it on social media, it will create a form of awareness for your brand. This will allow you to connect with the right audiences.

“It’s got to win your audiences,” by Lai Chee Seng from Marketing in Asia article about digital content.

4 Reasons Why Content Is Important

There are many reasons why content is important, especially during this current pandemic situation. Here are 4 reasons why content is important.

1. Great Content Attracts Customers

   People are not interested in forced buying and the best way is to educate them on what your products and services are. Explain what are the things you can offer, solve their issues and the benefits of your brand.

   Share stories they wanted to hear, such as real-life experiences. When people are reading your content and sharing it, it becomes a lead generation tool. Remember, no hard selling.

2. Enhancing Your Brand

   Either it’s your branding, organization’s, product or service. Social media and branding go hand-in-hand.

   Proper content will boost your social media presence as people are sharing and reading more. This will help to create awareness of your brand.

   As you reach to a wider audience, you will start attracting the right targeted people for collaborations, job offerings, partnership and more.

   Once your content has been shared frequently, this will increase your SEO as another method to enhance your brand. As the public search for a keyword and your content has that particular keyword, the internet will share your content as a suggestion.

3. Been Seen As An Industry Leader

   To be seen as an expert, we must understand our industry, businesses and targeted audience. The content you are sharing must be through experiences, knowledge and a deep understanding of your industry.

   This will reflect on the way your content is written. Try sharing things like:

   – Motivational quotes.
   – Behind the scene moments.
   – How did you start your journey?
   – How was the company form?
   – The history behind the brand, product or services.
   – What are the challenges you are experiencing?

   Raw content like these will intrigue the public’s interest as it is relatable.

4. Know Your Target Audiences and Build The Relationship

   This is one of the most important aspects of all forms of marketing and branding, know who are your targeted audiences. Many individuals and organizations are still clueless about who are their target audiences.

   It is a huge mistake as the effort and resources invested in the marketing campaign will be wasted.

   Knowing who is your targeted audiences are, will enable you to craft the content according to their tone, words, which media channels are they actively on, which type of content that attracts them.

   Remember, once they are attracted to your content, they will share it out to their network,  generating traffic and leads. People trusted you before sharing your content. This way, you can build a relationship with your fans and followers.

Additional Tips 

 

As we have shared the 4 reasons why content is important, there are additional tips to know.

We need to know the different type of content and channels. It is advisable to have both traditional and digital channels for better awareness.

Traditional Channels

• Broadcast TV and radio stations.
• Print magazines and newspaper.
• Brochures, flyers and catalogues.
• Billboards.
• Cold calling.
• Banners.
• Signages.

Digital Channels

• Online TV and station.
• Websites.
• Blogs.
• Social media.
• Email.
• Application tools such as WhatsApp and We Chat.
• Landing page.
• Search engine optimization (SEO) and keywords.

Content Types

• Podcast.
• Video.
• Blogs.
• Graphs and pie charts.
• Infographics.
• E-books.
• Whitepaper.
• Articles.

Conclusion – 4 Reasons Why Content Is Important

Content drives the lead in marketing, it’s no wonder that it still remains as the KING. Do spend time and effort in content as it’s one of the best investment for a business.

Regardless you are a start-up or a long-standing in business, content is a way to drive your marketing campaign to the next level.

If you have difficulties in preparing a content, get someone who is a professional to do it. There are plenty of local copywriters available because bad content will tarnish your brand.